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Polly's pocket world is packed with big surprises and storytelling play! Treat kids to fun-filled adventures with our huge selection of dolls, playsets, compacts, and other cool stuff. It's the ultimate "surprise" party fun with the Polly Pocket playset! The exciting party fun starts by pulling the tab and then watching the colorful stream of confetti and over 25 surprises fall from the playset! Some of the surprises are wrapped for even more surprise fun! Open the playset to discover dazzling princess activities: a charming castle opens to reveal a throne and bedroom; jump in the bouncy house; ride the see-saw; slide the rainbow cloud; store surprises in the storage area; float along the river in the unicorn floatie and more! Many of the surprise accessories have a plug and play feature so kids can plug them into the compact playset to spin them or have the dolls ride or interact with them.
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Polly Pocket was first designed by Chris Wiggs in 1983 for his daughter Kate. Using a makeup powder compact, he fashioned a small house for the tiny doll. Bluebird Toys of Swindon, England, licensed the concept and the first Polly Pocket toys appeared in stores in 1989. Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket items in the early 1990s.
On February 12, 2018, Garrett Sander announced on his Instagram page that Polly Pocket would be making a comeback. The new toys are miniature dolls in playsets, like the original 1990s Polly Pocket, rather than the larger Fashion Polly.[8] However, they are slightly larger than the original 1990s version. Rather than slotting into holes in the case, the new Polly is made of a flexible plastic that sticks to certain surfaces, but also bends so she can sit in a chair.
The original Polly Pocket toys were plastic cases that opened to form a dollhouse or other playset with Polly Pocket figurines less than an inch tall. The dolls folded in the middle, like the case, and had circular bases which slotted into holes in the case interior, allowing them to stand securely at particular points in the house. This was particularly useful for moving points in the case. Because the dolls were so small, sometimes they came enclosed in pendants or large rings instead of the more typical playset cases.
In 1998, Mattel redesigned Polly Pocket. The new doll was larger, with a more lifelike appearance than the original dolls. She had a straight ponytail, rather than the curly bob hairstyle used previously. The following year, Mattel also introduced "Fashion Polly!," which used the same characters from the new Polly Pocket (Polly, Lea, Shani, Lila, etc.), but they came in the form of 3+3⁄4 inches (9.5 cm) plastic jointed dolls. They gave a new spin on fashion dolls; instead of traditional cloth clothing, Polly Pockets used unique "Polly Stretch" garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed. There are also some boy dolls (Rick, Steven, etc.).
In 2004, Mattel introduced the Polly Pocket "Quik Clik" line. Instead of having rubbery clothes, the dolls had plastic clothes that would click together by magnets. On November 22, 2006, 4.4 million Polly Pocket playsets were recalled by Mattel after children in the United States swallowed loose magnetic parts. Affected toys had been sold around the world for three years prior.
Mattel relaunched Polly Pocket in 2010 by making further changes to the dolls, including increasing feet size, head size, and leg size, although the height remains approximately the same. However, fan reactions were mixed. It also introduced the Cutants, which are inanimate–animal hybrids.
In 2012, Polly Pocket toys were discontinued in the U.S. but remained available in Europe and South America. The brand dwindled, eventually only being sold in Brazil. The dolls would continue to be sold exclusively in Brazil until the brand's 2018 reboot.